By now most of you probably know that the iPad will be released shortly. While I think it’s going to be bigger than we realize, it’s apparently making one company I’ve admired for years act out of fear.
Which company is that? Amazon.com. Amazon has been known for sometime to have a great online shopping experience and terrific customer service. Maybe not Zappos type customer service but, good none-the-less.
Lately, Amazon has been making some rather peculiar and dare I say, hostile decisions. Most have effected publishing “partners” while one high profile incident had the company remotely deleting a download from consumers Kindle devices.
Any casual observer could plainly see that Amazon is making poor decisions and it has me worried. I think Amazon overall is a very well run company. It’s also a rather large company and anything of that size, with different decision points (read middle managers making poor decisions) and you’re going to have the incidents they’ve had as of late.
Having said that, it’s no excuse for the tactics they’re employing with some of their partners. See this New York Times article to get yourself up to speed.
I hope Amazon decides to go back to focusing on making the best e-book reader they can. Focus like a laser on providing the best buying experience on the net. In doing so, I think they’ll be able to turn it around. After all, it’ll be a boon for their customers and it’s no secret that’s the best recipe for success.
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Great timing for this good post. Yes, I want to see how Amazon will take control of its destiny with the iPad out today.
I am new to e-books, so I really don’t have much to say about it. For now.